According to Santa Clara Consulting Group Backup tape
cartridge sales amounted to $209.08 million in the fourth quarter according to
Back-Up Tape Tracker. LTO accounted for 87.2% of total with sales of
LTO Represents 87% of
Worldwide Tape Cartridge Revenue in Q4 2010
The media market is expected to have sales of
$209.75 million in the next quarter.
Total LTO sales grew to 6.4 million units
in Q4 on the strength LTO-5 which more than doubled. It accounted for 10% of
unit sales and 25% of dollars. LTO-4 was also up, representing 48% of units
and 41% of dollars. LTO-3 was down 8% but still accounted for 30% of volume
and 24% of dollars. LTO-1 and LTO-2 were also off. LTO-2 accounted for 11%
of units and 9% of dollars. LTO-1 sold 1% of units and 1% of dollars. HP led
the LTO market with a 34% share. Fuji was the second largest supplier and
IBM was third. In Q1 LTO volume is expected to be supported LTO-5 and LTO-4
but the total will be slightly down as sales of earlier generations decline.
The balance was made up of DDS/DAT with
sales of $8.9 million, DLT and Super DLT with sales of $7.81 million, DLT-V with
sales of $2.99 million and the balance made up of AIT, QIC, VXA and Mammoth.