US Consumer NAS Market to Reach $4.4
Billion in 2014
According to research firm Parks Associates
DVRs and video downloads will push the storage needs of
U.S. broadband households to almost one terabyte by 2014, creating a parallel
rise in the market for file backup and storage solutions, according to
international research firm Parks Associates.
The firm's new report Consumer Storage
Opportunities finds almost 50% of households are performing regular backups,
including external storage, flash drives, and online backup, up from only 35% in
This is a classic example where growth in one area is
spurring another industry. As people accumulate more digital content, the
prospect of losing that data becomes more ominous. Companies marketing
network-attached storage (NAS) and home server devices should target high-use
consumers such as videophiles and music enthusiasts and demonstrate the ease
with which these products protect against loss of critical data.
Check out the
SnapServer line and
Iomega line of NAS products by Overland
Storage and EMC respectively.
prediction are that consumers' backup methods will become
more sophisticated as files get larger and as people invest more time and money
into their digital media collections.
The majority of
consumers still use less-reliable media such as CDs, DVDs, and flash drives, but
in the past four years, portable hard drives and direct- and networked-attached
storage have become more popular, This trend will accelerate, fueled by growth
in digital media and dropping storage costs. In particular, product revenues
from NAS devices will nearly quadruple between 2010 and 2014.