Tape Media and Tape Drive Research Analysis 2012
Backup Tape Technology Report 2013 Trends
Backup tape drive and media sales represented a $1.06 billion market in 2012.
Drives had sales of $391.91 million. Media sales amounted to $665.24
represented 93.91% of drive and 91.54% of tape cartridge revenues. LTO-6 was
launched at the end of the year and LTO-5 drives grew again. Their growth was
not able to offset lower volumes in earlier generations resulting in a decline
for total LTO drives shipments in 2012. HP led unit sales among drive makers.
LTO media unit sales were slightly down (-4.37%) at 22.865 million cartridges.
LTO-5 media posted strong growth to take 28.28% of unit sales which accounted
for 40.65% of segment revenue. LTO-4 remained the largest generation. It
accounted for 43.72% of unit sales and 36.13% of revenue. LTO-3 sold 21.53% of
units and 16.89% of dollars. Intense price competition in the newer LTO
generations continued throughout the year. Hardware manufacturers HP and IBM
were among the major suppliers of media although third party vendors were also
prominent in the market. HP led the LTO media market with a 30.89% unit share.
IBM was second at 17.58% and Fuji was third with 17.08%.
drive and media shipments both declined year over year. Quantum was the sole
source of DLT-S drives. Sales of DLT-S media amounted to $14.07 million in 2012.
HP's leading share of the .229 million DLT-S cartridges sold was 45.67%. Quantum
was the next largest supplier at 32.50%.
drive and media unit sales were both off.
The drives had sales of $.05 million in 2012. The market for DLT-V media which
consists of DLTtape IV and DLTtape VS1 cartridges had sales of $4.17 million.
Quantum, HP, Imation and Maxell were the leading suppliers of these products.
were down in 2012. DAT-160 was again the largest format although its volume
contracted. DAT-72 continued its decline. The greater presence of DAT-160 and
DAT-320 cartridges in the product mix supported average unit prices. DAT drive
sales amounted to $23.41 million representing 2.21% of the total backup
technology market. Sales of DAT media came to $24.79 million. The leading media
supplier was HP with 68.59% of the 2.010 million units sold. Imation was the
second largest and Maxell was third.
accounted for .72% of the total backup technology market. Sales of AIT, AME and
metal particle cartridges declined to $7.63 million. Sony led the .120 million
unit AIT segment. Tandberg had the dominant share of AME.