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LTO-9 Tape Drives LTO-9 Tape Libraries Now Available

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New market share reports confirm HP’s leadership in tape

New market share numbers from analysts IDC and SCCG confirm that HP continues to lead in worldwide open systems tape drive, tape automation (1-100 slots) and tape media markets. Why does market share matters in tape, let's highlight some key market trends.

Market share tells a different story than revenue reports because market share is an indicator of market competitiveness. This is particularly true in a mature industry such as tape where achieving revenue growth is often a zero sum game and is incumbent on taking share from the competition.

HP continues to lead in worldwide open systems tape drive, tape automation and tape media markets. The latest market share results confirm that HP is:

  • #1 in stand-alone tape drives – with more than 2x the revenue of the nearest competitor and a year on year (Y/Y) share gain of 7.7 percentage points in 2H 2014
  • #1 in tape autoloaders (1-20 slots) – with 1.5x the revenue of the nearest competitor #1 in tape libraries (1-100 slots) – with a Y/Y share gain of one percentage point in 2H 2014
  • #1 in original manufacturer tape drive shipments – with 1 in 2 of every tape drive that shipped worldwide in 2H CY14 manufactured by HP
  • #1 in LTO tape media – with almost 2x the revenue of the nearest competitor

A key reason for our share leadership is product innovation. Other striking examples of HP innovation in tape include tape manageability software, tape as NAS active archive solutions, tested to extremes LTO tape media and partner solution integration. Another important driver for our success in tape is the scale of the StoreEver product set. HP offers the broadest tape portfolio in the industry today, serving every sector of the market from SMB through to mid-range and on to enterprise customers. Our product set encompasses tape media to standalone tape drives through entry-level, mid-range and enterprise-class tape libraries.

Checkout some of HP LTO-6 and HP LTO-5 Tape Offerings below:

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