Tape Media

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87% of WW Tape Market for LTO in 1Q11

Backup tape cartridge sales amounted to $220.07 M in the 1Q11

LTO accounted for 87.3% of total with sales of $192.06 M.

The media market is expected to have sales of $214.96 M in the next quarter.

Total LTO sales rose to 6.8 M units in Q1 with the growth LTO-5 and continuing strength of LTO-4. LTO-5 accounted for 11% of unit sales and 26% of dollars. LTO-4 was up slightly, representing 46% of units and 39% of dollars. LTO-3 was up 10% off a smaller base. It accounted for 31% of volume and 25% of dollars. LTO-1 and LTO-2 were also up. LTO-2 accounted for 11% of units and 10% of dollars. LTO-1 sold 1% of units and 1% of dollars. HP led the LTO market with a 35% share. Fuji was the second largest supplier and IBM was third. In Q2 LTO volume is expected to be supported by LTO-5 and LTO-4 but the total will be slightly down as sales of earlier generations decline.


The DDS/DAT cartridge volume increased to .9 M units in Q1. DAT-72 accounted for 41% of unit sales and 44% of the value of the segment. DAT-160 accounted for 22% of the value of the segment and DAT-320 held 6%. HP led the DDS/DAT market with a 68% share. Segment dollar sales amounted to $10.53 M.


DLT-S cartridge sales amounted to .1 M units. HP led the segment. It was followed by Quantum and Fuji. DLT-S dollar sales are expected to be off to $6.86 M in the Q2.


DLT-IV sales were marginally up at .1 M units. Their value was $3.19 M. HP led the segment with a 29% share. Quantum was second at 28%. DLTtape IV cartridges accounted for 45% of units. Sales of DLT-V are expected to be down -14% in Q2.


AIT media supports its respective installed bases of drives. Total AIT cartridge volume in the quarter amounted to .1 M units. Sony had a 95% share in the segment.


Shipments of QIC cartridges in the quarter totaled .03 M units. Their value was $2.26 M. Imation dominated the segment with a market share of 92%.

QIC 1/4 Inch / TRAVAN

The 8mm metal particle cartridge amounted to .01 M units worth $0.06 M. Sony led the segment with a 59% market share. Tandberg supplied 8mm metal evaporated cartridges for its VXA and Mammoth drives. Sales were .03 M units in the quarter.


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