data protection and what were the businesses in the flood plain doing to insure that their data was protected and portable for the potential news of a broken levy along the Missouri River.

Data is the lifeblood of so many companies yet it is also an oft forgotten item in a disaster recovery plan for SMB’s of smaller size. Many do not have the budget or appetite for cloud storage and, in these parts of the county, may not be able to locate a provider that offers sufficient internet bandwidth for cloud access. Further, they do not always understand something that they cannot physically touch. That is the beauty of an RDX solution.

With an RDX solution many in the Missouri river area or indeed any flood plain can still backup and archive vital corporate data, inventory information, customer records, video, etc. But they can keep the portability and a high level of assurance that they have access to their data.

With RDX farmers, small businesses, and single site businesses in the path of the flood can back up to the RDX cartridge in an RDX docking station, eject the RDX cartridge and high tail it out of town in a matter of minutes with all of the data they need intact and ready to recover. Further, depending on how you back your data up, you can potentially even run your application directly from the RDX media without needing to restore it./p>

This portability affords a CIO, CEO, business owner or even a family farmer the certainty of data protection at an achievable cost with the flexibility to set it up wherever they have retreated as they wait for the flood waters subside.

It would be an interesting and probably sad mathematical exercise to calculate the financial repercussions of data loss due to this one flood event in the Upper Midwest alone. Millions of dollars of property were certainly lost, but what is the cost of lost data? I would suggest that it is comparable in cost to real property and is sadly not an insurable item that one can receive payment on from their insurance company.

NNatural disasters are certainly newsworthy on many levels, but resultant data loss need not be for the SMB that can avoid data loss by not thinking ahead. Using an RDX solution can, and will allow you to have a safe, ruggedized, portable data back-up solution when unexpected events like this occur.