World Backup Day 2025: A Call to Protect Your Most Valuable Asset — Data
On World Backup Day, we urge organizations to safeguard their data from loss, cyberattacks, and costly downtime.
At a Glance
- The loss of critical business data can result in irreversible damage, emphasizing the importance of reliable backups.
- As AI powers business innovation and cybercriminals leverage it to automate attacks, protecting your data becomes essential.
- Follow methods like the 3-2-1 rule. Regularly test backups to ensure they work when needed, preventing costly data loss.
We've all heard the nightmare stories of data lost forever — perhaps you even have one of your own. Whether it's personal files, treasured photos, or critical business information, the impact of lost data can be devastating, costing valuable time, money, and irreplaceable memories. That's why today, on World Backup Day, we're not just raising awareness — we're sounding the alarm. It's a call to action for businesses and individuals alike to protect their most valuable asset: data.
In today's data-driven world, businesses can't function without reliable access to their data — making secure data storage an absolute necessity.
Skipping backup isn't just a bad idea — it's a ticking time bomb, one wrong click, one system crash, or one ransomware attack, and suddenly, you're in full-blown disaster mode, scrambling to recover what's lost. No backup? No safety net. Just downtime, financial hemorrhaging, and a whole lot of regret.
And in the age of AI, your data is even more important, as it's the lifeblood of AI. To fully leverage its potential, you must ensure your data is secure, accessible, and protected — because losing it is simply not an option.
As artificial intelligence evolves and public datasets dwindle, enterprise data becomes a critical asset,
with organizations overwhelmed by the sheer volume of data, the solution isn't
deletion — it's smarter data backup.
Beyond being wasteful, deleting data can lead to unintended consequences,
such as regulatory fines for improper disposal of the data and inaccurate
outputs due to missing data context, among other risks.
No matter the technique used, the common denominator in ensuring successful data backup is having a flexible infrastructure in place to allow for this type of data maintenance and mobility — providing organizations the option for safe and efficient data preservation without having to delete their data.
Cybercriminals are increasingly leveraging AI to automate and amplify their attacks, making it an indispensable tool in their arsenal. Last year, the average ransom payment was $2 million, and the average cost of recovery was $2.73 million.
As ransomware attacks grow more sophisticated, compliance pressures tighten,
and the cost of downtime skyrockets — reaching up to $5 million per hour in
high-risk industries — data recovery can no longer be seen as just an IT
function.
Data Backup Best Practices
True resilience goes beyond just keeping a backup — it's about ensuring critical data is always accessible, when and where it's needed, to meet the demands of today's always-on business environment.
To achieve that, organizations need a recovery strategy that is agile,
automated, and architected for hybrid infrastructures — from mainframe to cloud, operational efficiency and cost control now demand real-time data replication, automated change tracking, and seamless synchronization from a single source to multiple destinations.
In this always-on world, backup has become a strategic enabler of business
continuity — keeping mission-critical systems running without interruption.
To optimize data efficiently, companies should prioritize modern data storage
and preservation strategies that safeguard valuable assets while minimizing
costs and clutter.
This can include tactics such as smart archiving by shifting valuable data to
low-cost cloud storage tiers — deleting only low-value or redundant data, or by
retaining unique enterprise data as a future asset for AI training, insights,
and competitive advantage.
The best protection is to keep at least two copies of your data, one offline and the other offsite.
By keeping one offline, an airgap is created between the backup and the rest of
the IT environment. Should a business be the victim of a cyberattack, the threat physically cannot spread into the backup as there's no connection to enable this daisy-chain effect. By keeping another copy offsite, businesses can prevent the backup suffering due to the same disaster — such as flooding or wildfires —at the main office.
We advocate for using the 3-2-1 rule. "A proper backup strategy isn't some nice-to-have — it's your last line of defense when things go sideways. The smart play? The 3-2-1 rule: three copies of your data, in two different locations/
Mediums (Disk and Tape), with one offsite. Don't just assume your backups work: Test them, because the worst time to find out your safety net has holes is when you're already falling.
Skipping backup and archive might save a little cash
upfront, but when disaster strikes, you'll be paying for it 10 times over.
Contact your BackupWorks Account Rep today and
ask about Backup and Archive for your environment.